Feelings about seeing great drawings Essay Example | Topics and Well Written Essays - 250 words

Feelings about seeing great drawings - Essay Example Viewing this work made me feel a conflicting sense of excitement, but also a foreboding sense of intellectual curiosity. This exhibit had many of this artists’ work so I further experienced these feelings as I made my way throughout the exhibition hall. In other instances, however, I came to appreciate the way that the museum hall itself was able to manipulate my feelings by juxtaposing certain works of art. For instance, the lively nature of the above mentioned work was contrasted with work that implemented a starkly more minimalist style. I subsequently came to reflect on the ways that my feelings changed as a relation between myself and the drawing. The minimalist drawings made me feel more intellectual, while the abstract drawings were more emotional. These distinct emotions made me recognize that a major purpose of art and artists is to allow us to feel new

World Literature Essay Example | Topics and Well Written Essays - 250 words

World Literature - Essay Example In real life, there are a lot of wicked individuals who seem to never get punished but escape penalties so often. On the other hand, many good people also suffer from the hardships of life. For instance, a non-smoker who suffers from lung cancer might compare him/herself to a smoker who never gets to visit a doctor. There are criminals who get off their cases and innocent individuals placed in jail just because they were at the wrong place at the wrong time. Of course, there is the afterlife that they consider to be inescapable but one can never get the doubt of his mind about the things he sees much less put a strong hope in things unseen. Hebrew Scriptures It is amazing to note centuries old scrolls to have been preserved and have survived through these years, at least in content, if not all the original scripts exist. The book of Deuteronomy is a part of the Torah or Pentateuch, the first five books of the Bible. As there is no way but to speculate on who wrote it, the facts about primary actors like Moses, Aaron and Miriam have not been omitted so that the contents of which become more important than who the author is.

The affect of in circle group on turnover intention in Saudi Arabia Research Proposal - 1

The affect of in circle group on turnover intention in Saudi Arabia Business - Research Proposal Example The private sector therefore needs to evolve effective mechanisms of reducing high turnover of Saudi nationals by exploiting the various perspectives of guanxi, the Chinese relationship-building phenomenon within the LMX approach. Globalization has significantly changed the dynamics of social structure and provided businesses with socio-cultural diversity that is indeed diverse in its application of ideas, ideologies and competencies across people coming from different race, culture, color and nationality. As such the role of HRM is crucial in creating a diverse workforce whose competencies are judiciously exploited for increasing organizational productivity (Gillham, Wood & Somerville, 2007). In the transforming societal norms, the managerial leadership has emerged as vital issue that significantly influences the employees’ turnover and performance. As such, investigating the role of leadership in predicting employees’ behavior and workplace commitment becomes an important issue for studying its impact on employees’ turnover (Gilly et al., 2009). The research would therefore investigate the impact of in-circle group on employees’ turnover using guanxi as independent variable in LM X approach within the industries/ business of the private sector in Saudi Arabia. In the current environment of highly volatile market conditions and rapid globalization, the organizational change is unavoidable and necessitates changes in the organizational structure, policies and operations (Kotter & Schlesinger, 2008; Hodgson, 2009). The workforce becomes critical ingredient in the organizational change processes as they are the key facilitators for implementing these changes for higher performance outcome (George & Jones, 2005). The on-going relationship between the managerial leadership and the workforce becomes the major stimulant of mutual exchange that encourages workers to adopt changes to meet new challenges (Lee, 2008). Consequently, the role

Sexuality & bipolar Essay Example for Free

Sexuality bipolar Essay Sexuality as we know it has always been bipolar in its categories: the masculine and the feminine. People are then placed in these categories according to their anatomy, with pre-set expectations placed on them on how they would act and eventually mature. For example, it is unacceptable for women to smoke cigars, repair cars and wear moustache while men are not supposed to be doing housework, carry purses, wear nail polish and cry in public (Kunkel 283). Yet what we take for granted is our knowledge that sexuality is not bipolar and the practices that seem innocent yet oppressive, limiting and binding on our insights. For example, if one would look at a greeting card section, one will find that most of the cards are focused mainly on two categories, for mothers, sisters, aunts and grandmothers for the feminine category and fathers, grandfathers, uncles and brothers for the male. The only remotely gender neutral cards were for friends yet even they weren’t entirely neutral since their colors and design corresponds to what is viewed by society as acceptable for what males and females would like, i. e. , cards directed at women receivers tend to receive cards that are pink or pastel colored with a flowery or â€Å"cute† design. Male receivers on the other hand mostly receive blue and other masculine colors with a sporty motif. Most cards dealing with relationships depict heterosexual couples and labels such as husband and wife, girlfriend and boyfriend and such. On the other hand, depictions of homosexual couples are virtually invisible; a few cards brandishing love quotes are the only ones who are gender neutral. If a homosexual wishes to buy a card for his/her partner, his /her only option is to focus on the love section and a few of the romance. He/she would have to take care to choose the depictions on the cards as well. The reason for the invisibility of the other forms of sexuality is due to the fact that society views heterosexuality as the norm and homosexuality is deviant (Cruz 1012). Homosexuality is viewed as biologically abnormal, pathological, and anti-nature since its very principle clashes with the idea of pro-creation. Society has created labels and borders to prevent the homosexuals from being visible. One example is the categories of relationships with heterosexual anniversaries, marriages and such. In a marriage, there is a label of â€Å"husband† and â€Å"wife†, the male taking the former and the female the latter; same-sex marriages, while still being debated whether it should be legalized or not, possesses no such labels in the relationship. In contrast, the idea heteronormativity has labeled same-sex couples with derogatory names, to mark them as inappropriate behavior and be categorized as sexually deviant. (Kunkel 289). In effect, people tend to reject and persecute them, giving the deviants neither room nor niche to challenge the status quo. In one hour of television, commercials always show images of heterosexual couples in their respective niches in the crowd. Although homosexuals are portrayed in reality shows, there is no hint of their relationships with the other characters on screen. If there is a hint, it is usually downplayed and censored. Heterosexual couples however, are celebrated and objectified. There is virtually no same-sex couple that is depicted even if the media is one of the most influential driving forces in forwarding awareness of these same-sex couples. It is interesting to note that even if people are claiming that they are tolerant and accept same-sex couples, same-sex couples are still â€Å"invisible†. Heteronormativity is driven by gender roles that are imposed by society’s bipolar expectations. Its pervasiveness can be attributed to the fact that since a community is held together by unwritten laws such as norms and taboos, it is safe to assume that society is threatened by these sexually deviant individuals thus heteronormativity is more pronounced and enforced. Heterosexism, in a way, is a cord that binds our society together, yet in return it sets boundaries and insists that it is the norm. Heteronormativity itself does not empower heterosexuals and robs the power from same sex individuals; rather, it limits both parties and disempower them since they are stuck in their labels and categories, with no room to maneuver about. People believe that it is so since other forms of sexuality are invisible and are conditioned to think in the bipolar manner. Heteronormativity is everywhere since society has its own set rules and status quo that is hard to neither displace nor challenge and heteronormativity has been present ever since the formation of such communities. WORKS CITED Cruz, David B. â€Å"Disestablishing Sex and Gender. † California Law Review Vol. 90 (2002): 997-1086 Kunkel, Charlotte A. and Nielson, Joyce McCarl and Walden, Glenda. â€Å"Gendered Heteronormativity: Empirical Illustrations in Everyday Life. † The Sociological Quarterly. Vol. 41 (2000): 283-296

The Meaning of Life -Opinion Essay Example for Free

The Meaning of Life -Opinion Essay My beliefs on the meaning of life in religion and interpretation of such things. In approaching the question of the meaning of life we have to examine the nature of meaning itself. Meaning, is by definition the point, or the intended goal. Consider the point of humans and the universe as seen from monotheistic religion. If life and the universe is some sort of toy or form of entertainment for some greater being, his point, his own entertainment, would then be the meaning of humans and the universe. Consider the goals of the deities of various cultures. Some strive for a balance between the forces of good and evil. This balance seems to simply be a choice of the deity, the way he thinks it ought to be. The concept of a greater being as a source of the meaning of life is flawed, because in talking about an actual point to absolutely everything, we are simply considering the goals of a being more powerful than ourselves who has chosen one of many possible goals that humans can conceive. This is to say that, if a god like this exists, his goal for life and the universe is not necessarily valid as a meaning of life, the universe, and himself. For instance, the Bible claims that the Christian deity created the universe and placed humans in it that they might be in awe of his power. If this is so, why is worship the correct response? The meaning of the universe as created by God is the entertainment of God, but what is the meaning of the larger system containing God and his creations? We could conceive of an even greater being, but that simply takes us all the way back into the wall of infinite regression. When I first read the Bible, it struck me as neutral on the idea of worship. The Bible flat out tells you that God created humans so that they would be in awe of him, which amounts to saying God created us to inflate his ego. We are to God as our pets are to ourselves, sources of unconditional love. In the book of Job, God essentially makes a gentlemans bet with Satan that Jobs worship is genuine and not inspired by Gods kindness. In other words, you throw a rock at my dog and Ill swing my arm so it looks I threw it, and well see if he still comes when I call him. In the end, Job is not simply the dog, because he questions Gods throwing of the rock. Gods response is consistent with his goal of inspiring awe. Even though the idea of a bet with Satan is well within Jobs grasp, God claims that his purpose was inconceivable to Job. God is simply fortifying the concept that is critical to the continuance of human worship: that with inconceivable power comes incredible intelligence and unknowable purpose. The narrator of the Bible, which is supposedly God himself, speaking through humans, never directly says that he should be worshipped. This is merely the interpretation of humans, who may be created in Gods image with one crucial difference, the need to worship. Perhaps then, God is after the meaning of life. Imagine a being so powerful as to be able to create and mold the universe, who, like Roman and Greek gods, is only marginally more intelligent than his creations. Perhaps God, in all his ridiculous power, cannot change himself. In order to find the meaning of his own existence he creates the human race so that we might evolve to an intelligence greater than his own, in much the same way that a computer programmer wishes to create true AI, an intelligence greater than human, which might evolve within a computer. We are given the title of pet and the instinct of worship while the creator waits for a companion in the search for meaning. Of course this is wrong, or I would have been struck by a lightning bolt during that last sentence and brought to Gods side. Or perhaps God is not aware of his own success yet, or perhaps I am not the first to uncover Gods purpose, and my predecessor is debating meaning with God as we speak. Or perhaps I am intended to continue to search from the perspective that has proved so useful. In any case, this may amount to Christianity being a giant misunderstanding. At the very least, it means I can walk up to a Christian, tell him I believe in God and everything in the Bible, and ask him what the candles and the cathedrals are for. Back again to the one and only point: if a meaning exists it is not necessarily the purpose of our creation or existence. It has a larger scope, and can refer to the meaning of the existence of the being or force creating us, if such a force exists. This whole essay may seem simply a chance to bash Christianity and give intelligence even more of a right to inspire ego. Yet is it not the egotistical nature that is present in celebrating the most God-like trait in man, his intelligence, more forgivable and less blinding than the egotististical nature of comparing the meaning of ourselves to the meaning of the universe?

Business overview of sainsbury plc

Business overview of sainsbury plc Sainsbury PLC is considered as one of UKs leading food retailers. The Sainsbury history starts in 1869 and today it says We provide Healthy, Safe, Fresh and tasty food (Sainsbury, 2011). Sainsbury brand has maintained goodwill for many years by providing its customers with healthy safe and tasty food. No compromise on price and quality has been made as they go hand-in-hand. Groceries in Sainsbury was introduced in 1903.John James Sainsbury died in 1928 by that time there were 128 shops and his last words were to keep shops lit. (Sainsbury, 2011). FROM FIELD TO FORK IN UNITED KINGDOM 17,000 Farmers Grocers 2,000+ Suppliers 22 Distribution Centres 800+ Supermarkets 30,000+ Products 150,000+ Colleagues 19 Over million Customers 3) Evaluation of stake holders. Anyone who can affect or be affected by the actions of the organization (Godson, 2008).The term stakeholder was first used by the Stanford Research Institute in 1963 to jointly describe consumers, shareholders, suppliers, employees, financial lenders, and society in general. (Reed, 2008). Relationship Marketing model developed by Gummessons consists of four broad partnerships were exchange take place. They are applied in case of Sainsbury United Kigdom Four Broad Partnerships of Relationship Marketing (Morgan and Hunt 1994) Internal Partnerships-The research studies suggests the quality of relationship a company has with its customers largely depend on how the employees at the front line make customers. (Egan, 2008) Being a great place to work is rooted in Sainsburys heritage and values. Sainsbury plays a vital role in achieving the corporate business goals with the help of its colleagues working for them.1,50,000 of the colleagues together make it successful in delivering great customer service every single day. These individuals by all sense are the face of the company. Delivering great food at fair price and surpassing the customer expectations. The employees are treated in a manner by which retention of employees takes place motivating them to work for Sainsburys customers in the best manner. Sainsbury is proud to be awarded the peoples organisation by the CBI in Human capital Awards 2009.It was awarded in recognition of HR people management excellence. The first ever retailer who has been awarded a gold accreditation from Investors in people for the commitment made to improve business through investment in our colleagues. Out of 168 categories Sainsbury was successful in 165. (J SainsburyP LC) Supplier Partnerships- Two formal documents are held by Sainsbury which cover the commitments made to their suppliers and standard they expect in return. They take pride in having good supplier relations. They are the first supermarket to implement a voluntary code of conduct which went beyond the obligations in previous supermarket code of practice. They issue a supplier handbook to their suppliers which is legally binding code of commercial practice. (J SainsburyPLC). Sainsbury has thoroughly strengthened and widened grocery supply code of practice (GSCOP) which is in force from feb2010 following the competition commission report into the grocery market. Sainsburys supplier have training thereby they can support the skills of suppliers to ensure they can operate efficiently to meet our requirements for quality and sustainability. They are the worlds largest retailer Sainsbury is doing well in the retail sector. (J SainsburyPLC) Buyer Partnerships- Sainsbury engages with the shoppers on a day to day basis by requesting their feedback. (J SainsburyPLC).Sainsbury communicates that it understands it s customers and their needs. Sainsbury customers are mailed a calendar which is their on their wall for twelve months with a new image and a new text or idea every month. (Jenkinson Sain, 2003).Sainsbury does spend to genuinely understand their customers. Moreover it is vital in Integrated Marketing when it comes to big brands like Sainsbury having multiple customer communities. (Jenkinson Sain, 2003) Relationship Marketing ladder of loyalty External Partnerships- As Sainsburys does engage with organisations like NGOs and government and agencies to understand issues and making better decisions. (J SainsburyPLC) Stakeholders like Normative groups Diffuse groups 4.1 Normative groups have authority to regulate or control the actions of an organization (Godson, 2008) These would include Regulatory bodies, Governments, Trade associations, Professional associations, shareholders and finances. The Sainsbury boss fears new VAT rise under new government (Kollewe, 2010). 4.2 In Sainsbury they are committed in reducing the negative impact on the environment and aiming to be leaders in UK for environmental innovation. Climate change is affecting everyone so Sainsbury tries to reduce the environmental footprint as all nature of business has direct or indirect impacts but in retail distinction is is significant. They have been given an A rating in the consumer Focus Green to the Core? In 2010 a five year partnership has been announced with Imperial College, London and Grantham Institute for Climate Change. Sainsbury won Green Retailer of the Year Award at Drinks Business Green Awards on March 8th 2011. (Sainsbury, 2011) Customer Relationship Management As Mass Media Advertising on decline marketers are focussing more on CRM adopting it as the best way to win, retain and grow business. (Handen, 2000). Most definitions of CRM is based around the collection and use of customer data for specific customer-focused activities. (Walton, 2008)CRM is a buzzword that a buzzword thats really not so new (Gateway for India, 2005).CRM previously did allow the neighbourhood grocer to keep a track over few of his customers preferences. To recognise their needs and deliver them effectively. Technology has now allowed to go into future in this model. (Gateway for India, 2005).The CRM today brings the organization closer to the customers allowing the organization to understand and cater to their needs in a better manner. (Handen, 2000).Mass marketing done through advertising and effective campaigns may not reach customers so effectively as CRM can do today. (Handen, 2000) Sainsbury selects Teradata warehouse replacing Oracle and getting CRM solution.This would enable in implementation of CRM and communicating well with the targeted customers and personalized communication and decision making.Sainsbury wanted to carry out a initative in offering customers surpassing to their expectations (Sainsburyselects Teradata Warehouse and CRM solutions, 2001) Sainsbury developed customer relationship to win customers in 2011.As household budgets looked stretched further by tax increase and inflation.There are some elements which can be used to achieve focus on relationships to establish with the shoppers enabling them to win sales over their competitors. (News, 2011) Focus on value- Retailers are trying to promote heavily to their customers with price guarantees and promotional innovation among the key weapons in their communication strategies. (News, 2011) Trend one -Internet Internet is used widely to communicate across different channels.The sales is also recorded in conjunction the price message is also communicated properly. (News, 2011) Trend two-Promotional mechanics-The retailers come up with innovative promotional schemes to attract the customers so that sales would increase,deals such as buy 1 get 1 free.During festivals or some ocassions like Mothers Day, Valentines Day and Easter the promotion schemes becomes more significant in the retail calendars. (News, 2011) Loyalty cards and technology -Loyalty card scheme is been widely used by retailers.It has been gaining momentum helping the retailers to establish good customer relationship in future.To reward the shoppers indirectly encourages and tempts them to shop more which results in more sales. (News, 2011) Non-Food Alongside their strong food propositions Sainsbury approach to develop its hypermarket format and to utilize their extended space for general merchandize. (News, 2011) Customer Service-Customers not only purchase the service but the experience offered by the service organisation. (Adebanjo, 2001).Sainsburys had tried a scheme in the early 2008 which would enable the company to build in the use of Nectar data.Some printed communication could include Money-off coupons,promotional offers, advertising messages and recipie ideas.It did combine customer relationship marketing(CRM) programme with colour printer technology.Moreover the it would help the suppliers to understand how the system can help. (Talking Retail-Hub for grocery retail, 2007). Customer Satisfaction At Sainsbury customers are delivered great service making it easy and enjoyable experience for the customers to shop. (Sainsbury, 2011)(Hill,1999)Customers are satisfied on meeting their expectations otherwise they are dissatisifed. (Adebanjo, Understanding Customer Satisfaction-Uk food industry Case study, 2001).Customer complaints helps to identify the weakness of customer service higlighting areas of improvement.The customers whose complaints are attended and resolved are more likely to remain loyal and share the experience with others. (Adebanjo, Understanding customer satisfaction-Uk food industry case study, 2001).This would enable in handling customer complaints and useful for service and process improvement.Customer focus and to understand customers is increasing among organizations and has become essential for business success. (Adebanjo, Understanding customer satisfaction-Uk food industry case study, 2001).Being prompt and effective in responding to customer concerns and complaints.Compalints are dealt in the store wherever possible by the store duty manager.A team is formed in sainsbury to know customer insights and individuals working together to study trends and needs of customer.They undertake surveys each month.The stores are not aware when they are conducted as it is done secretly when the check is been made unless the stores are informed regarding their performance and scope of improvement.Several steps and initatives are taken sothat customers can easily locate the products on shelves.New approach to reduce queiuing times at check outs.The ambition of Sainsbury is 1 in front at all check outs in our store Self service check outs are introduced by them and hand hold scanner for customers in 34 stores are introduced. (J SainsburyPLC) Loyalty- Loyalty is a positive feeling that consumers may exhibit towards brands,services,stores,product,catgories, and activities. (Godson, Customer loyalty and Inovlement, 2008). Geniuine Loyalty and Repeat-buying behaviour-To distinguish between genuine loyalty and repeat-buying behaviour as organizations sometimes mistake that they have loyal customers but sometimes they may be repeat purchaser in the outlets. There are some reasons to support these (Godson, Customer loyalty and Inovlement, 2008) Lack of Choice- Some cases customers lack choice of options to use some services eg. Bus as a particular company bus may be operating through a particular route an no other companies would have introduced in the same route. Thus the individual may avail the same bus service not because of loyalty but because of convenience even though it may be expensive compared to its competitors but this company bus has monopoly in that bus route. Convenience-A customer may purchase from the nearby grocery outlet not due to loyalty but it being convenient for the individual. Lack of information or ignorance-Sometimes an individual shopping in one outlet like Sainsbury eg Chicken meat Slices of 400gm for one pound may purchase from Sainsbury itself with other items. Reason may be he is not aware about Netto offering Chicken meat slice of 410gm at the same price and more tasty. In such a situation the person is not informed about the alternative and would end up purchasing from the same store not because of loyalty. Customer Loyalty- To develop and maintain customer loyalty which represents a major contributing factor in a firms profitability. (Fulford, 2005).Some studies are of the opinion that customer loyalty positively influences and reduces on market cost and increases sales per customer.(Berry 1995). Loyalty and retailing-Earlier research shows retailing area concentrated mainly on behavioural aspects. However some studies shows little association between loyalty and socio economic status of the household. Customer Identification loyalty programs- Customers should be identified as an individual so that they can be reached directly and relationship can be established. Sainsbury in June 2002 introduced Reward for customers the Nectar Card. (East et al 1995, Mason,1991)Since then it has helped the company to know their customers and benefitting both the parties customer and the company. (Fulford, 2005).Loyalty schemes and programs are been introduced to increase frequency of sales and usage of products and secondly to retain customers base given expense of recruiting new customers and relatively profitability of loyal customers.(Uncles et al;2003).This manner customer loyalty could be increased and interest of using loyalty cards have taken place. Nectar Card introduced by Sainsbury- It was introduced on September 10, 2002. In grocery stores of Sainsbury this was a revolution brought in the loyalty programme. UKs four best known companies Sainsbury, Barclaycard, Debenhams and BP together created Nectar Card UKs most comphrensive reward programme. Extensive advertising on TV on all major channels was accompanied with press and outdoor advertising campaign. As per the extensive research conducted to cater consumer needs there are some features of Nectar programme listed. (Sainsbury, 2011) Choice- The nectar Card could be used to collect points not just for flights but to purchase groceries, in restaurants and for many other purposes. Speed-Nectar points could be earned by shopping at more than 1800 as participating outlets wherever individual shops does not make an individual wait for long number of years to collect enough points so as to claim their rewards. Simplicity-It is simple to use as one card, one points currency. Moreover this same card could be used in other stores like Barclays and customers purse would not bulge with number of loyalty cards and all the points collected would be in one card only. Ease-It is easy to use .The procedure is not complicated. Depending on what one individual wants to use points for Exchange points for Nectar voucher. Call Nectar direct or have points automatically deducted as and when the card is swiped. Huge Investment in Customer Loyalty since Launch of Nectar- On September 28,2009 Sainsbury had huge investment in customer loyalty since launch of Nectar. Pound multi million investment over 5 years Over 1 billion money saving coupons in store Staple everyday basics to help customers through economic downturn This major financial investment in a coupon scheme was to benefit 18.5 million customers retailers serve every week. The customer receive reward at the till with money-off coupons to make further purchase of branded and Sainsbury own brand products. (Sainsbury, 2011) Nectar Card took top spot in race for customers loyalty- More customers use Nectar card in comparison to other loyalty cards. The number of people using nectar card increased over 1million in making Nectar card scheme to be widely used across the country making it popular among customers. The reason being Nectar card widely been used by customers and the attraction for them to use it is because it has number of partners it is associated with. Recent growth in 2010 usage of Nectar card was driven by savvy shoppers who were wanting more of their money during recession. As said by Gwyn Burr, Sainsburys Customer Direct. There customers appreciate and have around 1million new card holders who have signed to take advantage of benefits. (J SainsburyPLC) Easy Jet joined Nectar- Recently on March13 2011 Easy jet joined Nectar loyalty programme. This new partnership created between UKs largest loyalty programme and UKs biggest airlines. This partnership enables Nectar collectors to exchange their nectar points for any easy jest flights in 550 destinations in 30 countries with no restrictions. An article published in The Sunday Times says Sainsbury Chief Justin King-Loyalty cards provide advantage as without loyalty schemes supermarkets are forced to make promotions for their customers as those without data are been drawn into more promotion as they lack sophisticated database. As in Sainsbury coupon at till scheme customers are specially targeted money-off vouchers (Robert, 2010). Internal and External Relationships marketing Internal Relationship Marketing- The vital role played by employees in customer satisfaction has become distinct clear. (Godson, Background and theory, 2008)According to Gummesson E.2002, creating relationships between the management and employee and functions is the aim of internal marketing within relationship marketing. The employees should be given training so that they can serve customers in a manner which would increase the goodwill of the company and consequently develop in having external contacts and tools for external marketing. The employees when treated well this would motivate them to serve the customers. Sainsbury employees are recruited and the staff are treated without any discrimination. Focus to deal with candidates with Equality and Diversity policy at all times. Sainsbury attach Human Resource development to cope up with environment changes not only including the training cost but also investment cost. The policies for Sainsbury disabled people are such that which does not discriminate them from other employees rather gives them an edge and treats them with equality. External Relationship Marketing- . Communication Tools- Traditional communication tools like to sell by attracting attention, promote and persuade prior of making sales. There are two aspects like Asking-To elicit from consumers and buyers to understand their need of the product .Telling-To inform them all the aspects of the product making them aware helping to decide, persuade for acceptance and prompt purchase action.(i.e selling the product to increase level of business and accelerate diffusion of process) (J.Varey,2002) Example of Marketing Communication PERSONAL IMPERSONAL Formal Market Research focus group Market dominated advertising. Informal Consumer dominates face-to-face conversion. Internet chat room Other tools of Communication- Advertising- Making customers aware and delays affect on sales due to learning curve of customers.Sainsbury does extensive advertsing.Sainsbury target shoppers while they are in buying mode.It has effective communication with its customers through advertisments Publicity-Contionous effort made to make other communications credible.Campaigns of Sainsbury does include proof of posting and research available.They capture both point of sale and point of purchase opportunity. Personal selling- Immediate effect on sales. Sales Promotion E-marketing Direct Marketing- Sainsbury does more of direct marketing to reach its target customers.The channel used to reach its customers is through website (Sainsbury.co.uk), advertising through the stores which are widespread acrros UK.The promotion tool used by them is Nectar Card to reward its loyal customers for the purchases made by them. Recommendations- Sainsbury should concentrate on how to lower the price compared to its competitor which wins more of the customers is due to maintain equilibrium between price and quality. Sainsbury concentrates more on food for the food lovers.As consumers nowdays have many options availaible like cheap tasty take-aways and restaurants offering them excellent ambience these would be threat for sainsbury food business.Therefore they should develop their array of product options more to offer customers. Sainsbury should do wider research so that it is successful in understanding its consumers. (n.d.). Retrieved april 3, 2001, from http://www.essaycoursework.com/modelanswer/business/essays/communications-sainsbury-retailer.php (n.d.). Retrieved april 07, 2011, from http://www.essaycoursework.com/modelanswer/business/essays/communications-sainsbury-retailer.php (2005). Retrieved April 10, 2011, from Gateway for India: www.gatewayforindia.com/technology/CRM.htm (2007, october 27). Retrieved march 07, 2011, from Talking Retail-Hub for grocery retail: www.talkingretail.com Adebanjo, D. (2001). Understanding customer satisfaction-a UK food industry case study. British food Journal , 36-45. Adebanjo, D. (2001). Understanding customer satisfaction-Uk food industry case study. British food Journal , 37. Adebanjo, D. (2001). Understanding Customer Satisfaction-Uk food industry Case study. British Food Journal , 36. Egan, J. (2008). Internal Partnerships. In J. Egan, Relationship Marketing:Exploring Relational Strategies in Marketing (p. 174). PEARSON EDUCATION. Fulford, M. R. (2005). Loyalty transfer from Offline to online stores in the Uk grocery industry. International Journal of Retail and Distribution Management (Vol-6), 444-446. Godson, M. (2008). Background and theory. In M. Godson, Relationship Marketing (p. 17). Oxford Press. Godson, M. (2008). Customer loyalty and Inovlement. In M. Godson, Relationship Marketing (p. 102). Oxford Press. Godson, M. (2008). External Relationships. In M. Godson, Relationship Marketing (p. 205). Oxford Press. Handen, L. (2000). Putting CRM to Work. In S. A. BROWN, CUSTOMER RELATIONSHIP MANAGEMENT (p. 8). JOHN WILEY SONS CANANDA LTD. J SainsburyPLC. (n.d.). Retrieved april 11, 2011, from http://www.j-sainsbury.com/cr/index.asp?pageid=59 J.Varey, R. (n.d.). Retrieved from Google Books. Jenkinson, A., Sain, B. (2003, May 15). Sainsburs Little Ones. Retrieved april 07, 2011, from Stepping-Stones: www.stepping-stones.org Kollewe, J. (2010, may 13). guardian.co.uk. Retrieved april 03, 2011, from guardian.co.uk: http://www.guardian.co.uk/business/2010/may/13/sainsburys-boss-fears-vat-rise-under-new-government News, S. (2011, January 17). Developingthe customer relationship to win in 2011. Retrieved april 12, 2011, from IGD Retail Analysis: www.igd.com/analysis/hub Reed, F. a. (2008). External Relationships. In M. Godson, Relationship Marketing (p. 205). Oxford Press. Robert, M. L. (2010, march 14). Loyalty cards provide advantage. Retrieved april 09, 2011, from www.businesstimeonline.co.uk Sainsbury. (2011). J Sainsbury plc. Retrieved april 11, 2011, from J Sainsbury plc : www.j-sainsbury.com Sainsburyselects Teradata Warehouse and CRM solutions. (2001, june 19). DS star . Walton, X. a. (2008). CRM. In M. Godson, Relationship Marketing (p. 141). Oxford University Press

Should We Seek Truth in Somé’s Magic? :: Of Water and the Spirit Literature Essays

Should We Seek Truth in Somà ©Ã¢â‚¬â„¢s Magic? What is most striking about Malidoma Somà ©Ã¢â‚¬â„¢s Of Water and the Spirit is not only his extraordinary account of the Dagara initiation ritual, but the ways in which he uses his experiences to make comments upon Western culture. Because of the way in which he was raised and educated, Somà © clearly dwells upon the border between his native Dagara culture and the vastly differing Western culture. Somà © himself characterizes himself as â€Å"a man of two worlds,† with his lifework being to attempt to explain each to the other. Because of his unique status, Somà © is in the position to make extremely insightful comments about his native culture, his adopted Western culture, and the ties that bond the two together despite their seemingly irreconcilable differences. As much as this story is about Somà ©Ã¢â‚¬â„¢s initiation, it is just as much a commentary on what happens under colonization. To sum up briefly, Somà © seems to be discussing the arrogance and yet the connective void - what he calls the â€Å"sickness† - of Western culture. Colonization begins from a feeling of superiority in Western, in this case exclusively European, countries; they believe in their right to own the land inhabited by others. A secondary but nonetheless important assumption under colonialism is the belief that the European culture is better, more productive and beneficial to its members. Hence it is justified in the minds of the colonizers that they enter a foreign land, displace the indigenous peoples from their homes and strip them of their cultures. Despite the fact that these cultures, with their accompanying rituals, traditions and religions, have been established for millennia, the colonizers maintain a belief that these cultures are backward, i nferior and somehow harmful to their members. It is â€Å"for their own good† that these indigenous peoples are divided like spoils of war amongst colonizing nations, Christianized and forced to abandon their native tongues in favor of the language of the colonizer. Somà © himself is representative of his culture: kidnapped from his indigenous way of life and placed against his will into a Jesuit school where he is cruelly punished for misuse of the French language and force-fed Christianity. The colonizers came equipped with various methods of stripping the native of his culture and assimilating him, with or without his consent, into theirs; education, in this light, seems to be a method of brainwashing.